Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from The Real Emily in Paris.
When you visit The Real Emily in Paris, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse The Real Emily in Paris, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the The Real Emily in Paris, and information about how you interact with The Real Emily in Paris. We refer to this automatically-collected information as “Device Information."
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. To read Shopify's cookie policy, click here.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons," “tags," and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through The Real Emily in Paris, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information."
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We use the Order Information that we collect generally to fulfill any orders placed through The Real Emily in Paris (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
For example, we use Shopify to power our online store. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. You can read more about how Shopify uses your Personal Information here.
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or The Real Emily in Paris. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
Google Analytics
The controller has integrated the component Google Analytics (with anonymisation function) on this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.
As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link.
This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Further information and Google‘s applicable privacy regulations can be found here and here. The following link provides a further explanation of Google Analytics.
Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings here.
Facebook Tracking Pixel
With your consent, we will use Facebook's "tracking pixel". This pixel can be used to track user behavior after they have been redirected to our website by clicking on a Facebook and/or Instagram ad. This allows us to record the effectiveness of Facebook and Instagram advertisements for statistical and market research purposes and, if necessary, to take optimization measures. The tracking of users who have landed on our website after clicking on one of our Facebook and Instagram ads can remain active up to 180 days.
The data collected in this way is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, about which we will inform you to the best of our knowledge.
Facebook may connect this data to the Facebook account and also use it for its own advertising purposes, according to its data usage policy.
If you want to disable cookie storage for Facebook, you can do so via your browser settings.
On our website we use the service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the embedded “Pin it” - Button on the page, Pinterest receives the information, that you have accessed the respective page of our internet services. If you are logged in to Pinterest, they can match your visit on our page to your Pinterest-Account and merge the data. Pinterest saves the transmitted data when you click the “Pin it” Button. For further information on purpose and scope of data collection, how it is processed and used, your rights and how you can protect your privacy, please visit Pinterests privacy policy: https://policy.pinterest.com/com/privacy-policy.
To prevent Pinterest from associating your visit to our website with your Pinterest account, you must log out of your Pinterest account before visiting our site.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
Minors
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at contact@therealemilyinparis.com.